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Sr Analyst, New Product Market Research
Date: Jul 29, 2010
Location: Parsippany, NJ, US
Auto req ID 3432BR
Job Title Sr Analyst, New Product Market Research
Functional Area New Product Planning
City Parsippany
State New Jersey
Job Description Job Summary: We are currently seeking a Senior Analyst, New Product Market Research for our Parsippany, New Jersey location. This position is responsible for collaborating and coordinating with vendors and internal customers regarding the design, execution, analysis, recommendations and reporting of both primary and secondary market research projects in order to provide guidance to new product planning (NPP) and business development (BD) efforts. This position works closely with NPP management to formulate and evaluate potential marketing strategies and opportunities.
Duties/Responsibilities: In this position, you will develop product and global market assessments, incorporating scientific and clinical knowledge of pharmaceuticals to evaluate scientific feasibility and clinical benefits of new product candidates. You will incorporate current market conditions and future trends, treatment algorithms, profiles of current and future competitive situations, product profiles and product forecasts and synthesize appropriate information into clear, actionable recommendations for NPP and BD teams. In this position, you will oversee global primary market research efforts for each project and conduct global secondary market research utilizing various sources, initiating the preparation of product sales forecasts based on information from all sources. You will select and manage vendors/consultants in the design and execution of market research. Additionally, you will initiate the preparation of financial NPV models to assist in co-promotion and in-licensing efforts by incorporating sales forecasts and expected expenses into flexible simulation models. Utilizing scientific and clinical knowledge of pharmaceutical products and markets, you will supplement marketing research findings in developing conclusions and actionable recommendations for NPP projects. You will also prepare regular presentations and reports and attend medical meetings to review and identify key clinical and medical findings that may impact development of Daiichi Sankyo pipeline products. You will maintain competitive intelligence information for companies, products or technologies of interest as well as maintain a high level of proficiency and understanding of currently available data sources and analytical techniques for new product market research.
Education/Experience Requirements: Qualified candidates will have a Bachelor's Degree, preferably with emphasis in health sciences, business or marketing; MBA and/or advanced degree in pharmacy or a life science is preferred. A minimum of 3 to 6 years experience in marketing research or clinical/business analysis function (within the pharmaceutical industry) is required. Strong written and oral communication skills and the ability to present complex data in a clear and concise manner are also required. You must also have strong organizational and analytical skills, and proficiency in internet searches for appropriate pharmaceutical related information. In addition you must have a demonstrated understanding of clinical and medical concepts, especially as related to current treatment practice. Competent in Excel, Word, PowerPoint, etc. a must.
Job Title Sr Analyst, New Product Market Research
Functional Area New Product Planning
City Parsippany
State New Jersey
Job Description Job Summary: We are currently seeking a Senior Analyst, New Product Market Research for our Parsippany, New Jersey location. This position is responsible for collaborating and coordinating with vendors and internal customers regarding the design, execution, analysis, recommendations and reporting of both primary and secondary market research projects in order to provide guidance to new product planning (NPP) and business development (BD) efforts. This position works closely with NPP management to formulate and evaluate potential marketing strategies and opportunities.
Duties/Responsibilities: In this position, you will develop product and global market assessments, incorporating scientific and clinical knowledge of pharmaceuticals to evaluate scientific feasibility and clinical benefits of new product candidates. You will incorporate current market conditions and future trends, treatment algorithms, profiles of current and future competitive situations, product profiles and product forecasts and synthesize appropriate information into clear, actionable recommendations for NPP and BD teams. In this position, you will oversee global primary market research efforts for each project and conduct global secondary market research utilizing various sources, initiating the preparation of product sales forecasts based on information from all sources. You will select and manage vendors/consultants in the design and execution of market research. Additionally, you will initiate the preparation of financial NPV models to assist in co-promotion and in-licensing efforts by incorporating sales forecasts and expected expenses into flexible simulation models. Utilizing scientific and clinical knowledge of pharmaceutical products and markets, you will supplement marketing research findings in developing conclusions and actionable recommendations for NPP projects. You will also prepare regular presentations and reports and attend medical meetings to review and identify key clinical and medical findings that may impact development of Daiichi Sankyo pipeline products. You will maintain competitive intelligence information for companies, products or technologies of interest as well as maintain a high level of proficiency and understanding of currently available data sources and analytical techniques for new product market research.
Education/Experience Requirements: Qualified candidates will have a Bachelor's Degree, preferably with emphasis in health sciences, business or marketing; MBA and/or advanced degree in pharmacy or a life science is preferred. A minimum of 3 to 6 years experience in marketing research or clinical/business analysis function (within the pharmaceutical industry) is required. Strong written and oral communication skills and the ability to present complex data in a clear and concise manner are also required. You must also have strong organizational and analytical skills, and proficiency in internet searches for appropriate pharmaceutical related information. In addition you must have a demonstrated understanding of clinical and medical concepts, especially as related to current treatment practice. Competent in Excel, Word, PowerPoint, etc. a must.
Nearest Major Market: New York City
Nearest Secondary Market: Newark
Job Segments: Business Analyst, Business Development, Engineer, Engineering, Healthcare, Management, Market Research, Marketing, MBA, Medical Research, Pharmaceutical Sales, Research, Sales, Scientific, Technology
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